Safe for People, safe for the Planet

Personal and environmental safety are the guideposts used by Pirelli to achieve balanced, effective economic sustainability.

The development and realisation of “Premium” products, even in environmental terms, are premised on a profound awareness of the interactions that the tyre has with the ecosystem over its entire life-cycle, from the production of raw materials to end-of-life management.

By managing its operations according to life cycle thinking, Pirelli uses scientifically recognised tools to assess strategic decisions as objectively as possible (Life Cycle Assessment).

The following info-graphic illustrates the distribution of the environmental impact of a tyre over its entire life cycle, according to the Life Cycle Assessment published by ETRMA (European Tyre and Rubber Manufacturers Association).

Life cycle assessement of an average european passenger car tyre

Life cycle assessement of an average european passenger car tyre

source: ETRMA – On ETRMA’s track! – the percentage impact associated with each phase is shown, as based on the study Life Cycle Assessment of an average European car tyre - Prè Consultants B.V. on behalf of BLIC, 2001).

 

As it has declared to the market since it presented the Industrial Plan in 2010, Pirelli aims at full identification of its environmental footprint by 2013 on two issues whose sustainable management is of strategic importance for global development: water, with calculation of its own water footprint, and climate change, with calculation of its own carbon footprint.

The sustainable management and performance of Pirelli products and processes will be examined in more detail elsewhere in this chapter.